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About the Role
You will be the voice of our clients, designing information architecture and crafting full content ecosystems.
Brand Voice Development: Define brand voice guidelines for clients, establishing whether they are "Corporate & Authoritative" or "Playful & Disruptive."
Content Strategy: Audit existing client content, identify gaps, and build long-term content roadmaps aligned with business goals.
UX Microcopy: Write the tiny bits of text that guide users through apps and websites, ensuring error messages and button labels are helpful and clear.
Conversion Copywriting: Use frameworks like PAS or AIDA to write high-converting copy for landing pages and websites.
SEO Blogging: Research high-value keywords and write long-form, authoritative articles that rank on Google.
CMS Management: Upload and format content directly inside CMS platforms, ensuring metadata is optimized.
Requirements
Portfolio: A diverse portfolio showing examples of conversion copy, technical writing, and brand storytelling.
SEO: Strong understanding of on-page SEO, keyword density, and semantic search.
Versatility: Ability to switch voices instantly to match different client industries.
Language: Native-level proficiency in English with impeccable grammar and editing skills.
About the Company
Words matter. At Legacy ProWebs, we believe that design grabs attention, but copy closes the deal. We define the voice of the brands we build. We are searching for a storyteller who can craft compelling narratives that position our clients as thought leaders in their industries while satisfying search engine algorithms.